Milan, Italy – [26 November 2025] – TUTTOFOOD, Southern Europe’s leading food business platform, taking place from 11 to 14 May 2026 in Milan, is set to deliver strong international growth in its 2026 edition. With 80% of exhibitors already confirmed, including a record-breaking 30% international presence, participation is expected to rise by 15–20% compared to the previous editions.
For Thai food manufacturers, this expanding global footprint also presents a timely opportunity to access high-growth export markets across Europe, the Middle East, and other regions where demand for Asian and Thai food products continues to rise.
In 2025, the Exhibition established itself as a must-attend event on the European trade show calendar, attracting a significant presence of international TPOs and professional visitors from around the world. Top countries included Spain, Poland, Germany, the United Kingdom, France, China, the USA, Canada, the Netherlands, and South Korea. In addition, Thai exhibitors also took part in the show last year. The show welcomed 95,000 professional visitors from over 100 countries, with 3,000 international top buyers and 4,200 exhibiting companies from around 70 countries - nearly double the numbers from previous editions.
These outstanding data confirm the Exhibition’s role as a strategic hub connecting producers, distributors, and global markets.
The international outlook is reinforced by the partnership between Fiere di Parma, the host of the Exhibition, and Koelnmesse’s international network. This collaboration positions TUTTOFOOD within a broader trade ecosystem alternating with Anuga, and further enhances its internationalization and standing as a key global marketplace.
“The strong results already achieved by the second edition of TUTTOFOOD,” said Antonio Cellie, CEO of Fiere di Parma, “reflect the energy and international appeal of Milan, a city that embodies innovation and connection. They show the power of strategic, system-wide collaborations. Alongside our key partnership with ITA – Italian Trade Agency, whose programs attract top global agrifood buyers, one of the Exhibition’s greatest strengths is the collaboration between Fiere di Parma and Koelnmesse, the organizer of Anuga in Cologne, held in alternate years to TUTTOFOOD.”
“This alternating schedule,” Cellie continued, “will soon become a key reference point for global food business leaders, creating a unique model within the international trade fair landscape — a strategic platform linking Milan and Cologne, two European cities with deep trade fair traditions and a shared spirit of innovation. Together with Cibus, which in Parma during odd-numbered years celebrates Made in Italy and the excellence of Geographical Indication products, they form a truly global food galaxy.”
Six months ahead of the event, early confirmations from 34 countries including Spain, Turkey, Poland, Greece and France further highlight the Exhibition’s international appeal and the strong business opportunities available across its pavilions.
As part of this global participation, this year’s Thai exhibitors include companies such as Exotic Food Co., Ltd., the exporter and distributor of Flying Goose Brand Sriracha Sauce, among others.
Buyers Program
TUTTOFOOD 2026 will feature an exceptionally rich Buyers Program organized in cooperation with ITA - Italian Trade Agency, bringing together more than 3,000 top national and international professionals, carefully selected to ensure high-value business matching opportunities. The program will involve leading Italian retail chains, supermarkets, cash & carry operators, discount stores, organized distribution groups, and commercial catering professionals, representing all the key players across the food distribution chain.
Internationally, qualified buyers will arrive from across Europe, Middle East, North and South America, the ASEAN area, China, Japan, Taiwan, and South Korea, with further top-level participation expected from Oceania, South Africa, and Central Asia.
A special emphasis in 2026 will be placed on the foodservice sector, engaging key decision-makers from restaurant chains and hotels. The enhanced focus on the on-board catering area will further expand opportunities for networking and cross-sector dialogue, confirming TUTTOFOOD as a leading global platform for the food industry.
A New, More Accessible Exhibition Layout
TUTTOFOOD 2026 will feature a more compact and visitor-friendly layout, designed to enhance navigation and product discovery. Italian and international exhibitors will be showcased side by side across 90.000 sqm of net exhibition space – 15% more than in 2025 - spread across 10 pavilions. This design fosters cross-market engagement and makes it easier for buyers to explore the full spectrum of the food offering.
Two multi-level pavilions will host the packaged food hub, with product distribution carefully organized to create an immersive visitor experience.
The packaged food hub will extend across multiple interconnected pavilions, offering a comprehensive journey through every segment of the food industry. From dairy and deli products to frozen foods, seafood, and proteins, the exhibition will present a wide variety of categories, with grocery playing a central role across several pavilions.
The upcoming edition will shine a spotlight on emerging, largely unexplored agri-food business segments, driving global consumer trends closely tracked by TUTTOFOOD.
Key pavilion highlights will include a dedicated Beverage section featuring the fifth edition of Mixology Experience — an area within the pavilion where the concept of Beverage Pairing serves as the common thread linking the project to TUTTOFOOD — along with spaces dedicated to innovation in the fresh and processed fruit and vegetable sector.
The revamped Tutto Fruit & Veg area will bring together categories and trends from around the world, including fourth and fifth range products, exotic produce, berries, and processed products, with the participation of highly qualified professional visitors from the fruit & vegetables industry.
Among the key new highlights of the 2026 edition of TUTTOFOOD is the launch of a dedicated special area focused on the organic segment, which is experiencing strong growth across major distribution channel. The special area is called TuttoBio by Natexpo and is conceived as an international organic pavilion gathering certified organic production from Europe and beyond. TuttoBio is designed to bring together supply-chain stories, innovation, and professional networking to the show. The project stems from an international cooperation between Fiere di Parma and SPAS, the organizer of Natexpo, the leading global trade show for organic products based in France.
The experience will be completed by thematic spaces devoted to bakery and snacks, confectionery and coffee, celebrating the diversity and excellence of packaged food from around the world.
This new configuration will streamline visitor orientation and enhance the overall experience of product discovery.
With Thailand recognised for its food innovation and high-quality manufacturing, TUTTOFOOD 2026 provides a strategic platform for Thai SMEs and exporters to connect with global buyers, explore new categories, and expand their international presence, further elevating the global profile of Thai food excellence.
For more information, please visit: https://www.tuttofood.it/en/
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