Atlanta Medicare Co., Ltd., the premium importer and distributor of pharmaceuticals, healthcare products, and dietary supplements with over 18 years of experience, reinforces its position as a leader in comprehensive preventive medicine. The company is making a bold move to expand its market presence by hosting the ATLANTA - Unlock Your Everyday Power event, unveiling the latest innovation “fast-absorbing effervescent vitamins” in three formulations: Quercetin+, Cyncobal, and Physocal. These new additions strengthen Atlanta Medicare’s health-focused product line, catering to modern consumers who prioritize wellness and scientifically proven results. The company highlights its unique formulations, developed in collaboration with doctors and experts, and made with premium-grade ingredients sourced from top global suppliers. Manufactured under the same international standards as pharmaceutical factories in Germany, these products promise superior quality and efficacy. Atlanta Medicare is fully prepared to expand its presence across digital platforms, making its products more accessible and aligned with consumer needs. The company is also engaging medical professionals and industry experts to provide educational content, fostering trust and brand loyalty. With this strategic move, Atlanta Medicare aims to strengthen its position as a market leader in preventive healthcare and win the hearts of health-conscious consumers.
In 2024, the Thai dietary supplement market was valued at approximately 77.79billion THB, reflecting a 7.9% growth from the previous year. This expansion was driven by the rising health-conscious trend and the recovery of the medical tourism industry in Thailand. For 2025, the market is expected to continue growing at a rate of 10-15%, reaching an estimated total value of 100 billion THB. Several factors are fueling this growth, such as the increasing focus on health and wellness, driven by the Lifestyle Medicine trend. The rise in preventive healthcare and holistic well-being, especially after COVID-19, as consumers pay more attention to immune system support and the growing demand for specialized supplements, such as vitamin B complexes, vitamin C, and natural extracts. Additionally, the effervescent tablet market is gaining significant popularity due to its convenience and rapid nutrient absorption. These products also offer great taste, making them an appealing choice for modern consumers who seek both health benefits and a fast-paced lifestyle.
Mr. Suphadej Amnuaysakul, CEO of Atlanta Medicare Co., Ltd., said "We see a significant opportunity in Thailand's effervescent tablet market, which remains underdeveloped but has strong growth potential. This is due to its convenience and rapid nutrient absorption, aligning with the increasing health-conscious trend among consumers who seek supplements that enhance immunity and overall well-being. Our primary target groups for the fast-absorbing effervescent vitamins include young professionals, athletes, and the elderly, who require convenient products with clear, tangible results. To ensure the highest quality and credibility, we have developed specialized formulas in collaboration with doctors and experts, backed by research from Chulalongkorn University. We use premium-grade ingredients from world-class suppliers and manufacture under international pharmaceutical standards, equivalent to those of leading medical-grade production facilities in Germany. Furthermore, the effervescent supplement market is already popular in Europe and China, making global expansion a strategic opportunity. We see great potential for growth, particularly in Asian countries, where there is a strong demand for convenient and fast-acting dietary supplements."
In 2023–2024, Atlanta Medicare Co., Ltd. achieved continuous sales growth, reaching 3 billion THB. The company has been actively expanding its business and developing new innovations to meet the evolving demands of the pharmaceutical and dietary supplement markets. This includes formulating specialized products, enhancing efficiency and speed in market distribution, and investing in personnel across various departments to support growth. The company has implemented a comprehensive marketing strategy, focusing on creating unique, high-value products that differentiate them from competitors. Rather than prioritizing commercial marketing, they emphasize the development of medications and supplements with proven therapeutic value. For 2025, the company aims for 20% overall growth and a minimum of 15% market share in effervescent supplements. The strategy includes increasing brand awareness by 80% among target consumers through lifestyle-focused marketing campaigns and engagement activities. Additionally, planning to expand the loyal customer base and solidify the position as the first in Thailand to introduce advanced pharmaceutical technology and innovation. Moreover, to become the "Quality Choice" in consumers' minds for health and wellness products.
Ms. Athitaya Amnuaysakul, Digital Marketing Manager of Atlanta Medicare Co., Ltd., shared the company’s 2025 market expansion strategy, "We are preparing to expand our distribution channels nationwide, including pharmacies, modern trade retailers, Watsons, and leading online platforms such as Lazada, Shopee, TikTok Shop, Facebook, and LINE OA. Our approach focuses on building a strong customer base through transparent and accessible communication. We will collaborate with doctors, pharmacists, and influencers in health, fitness, and beauty to enhance positive brand awareness, foster closer relationships with consumers, and boost engagement. The launch of our Fast-Absorption Effervescent Vitamins marks our first official consumer product, strengthening our premium effervescent supplement portfolio. We aim to differentiate ourselves in the preventive wellness industry by leveraging our 18 years of expertise in pharmaceuticals and medical supplies, ensuring consumer confidence in our brand. This year, we will continue to expand our premium dietary supplement portfolio to cater to diverse consumer needs, reinforcing our position as a market leader in health supplements for the future."
The latest effervescent dietary supplements are designed for comprehensive health support, catering to the modern lifestyle that demands both convenience and daily wellness. The range includes three specialized formulas: Quercetin+ (Tropical Fruit Flavor): A powerful blend of Quercetin, 1,000 mg of Vitamin C, and citrus-derived Bioflavonoids. This formula helps boost immunity, support lung function, and provides antioxidant protection, particularly against airborne pollutants like PM 2.5. It is suitable for all ages, especially those looking to strengthen their immune system and respiratory health, Cyncobal (Raspberry-Strawberry Flavor): Enriched with Vitamin B12 and Inulin, this formula supports nervous system and brain function, helping to prevent Alzheimer’s disease, cognitive decline, and chronic fatigue. It is ideal for all ages, especially individuals seeking to enhance memory and brain health and Physocal (Orange Flavor): A refreshing multi-mineral formula that helps maintain mineral balance, boost energy levels, reduce fatigue, regulate metabolism, and unlock the body's full potential to take on daily challenges. This formula is perfect for all ages, particularly those looking to replenish essential minerals for overall well-being.
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