Bangkok Feb 27,2026 – Panasonic Energy (Thailand) Co., Ltd., a subsidiary of Panasonic Energy Co., Ltd. (Japan), manufacturer and distributor of Panasonic dry batteries in Thailand, has announced its business direction on the occasion of its 65th anniversary in Thailand, reaffirming its position as the market leader in dry battery brand trusted by consumers across generations. The company commands No.1 market share1, supported by a strong nationwide distribution network spanning key dealers and modern trade channels. Panasonic Energy Co., Ltd. highlighted that global demand for dry batteries remains strong, driven by the continued growth of global population and electronic devices. The company is advancing Thailand’s role from a “manufacturing base” to one of the strategic areas for the battery business while extending Thailand’s proven success model to ASEAN markets under its sustainability-driven philosophy, “Produce to Reduce”—delivering high-quality products while reducing environmental, social, and consumer impact.
65 Years of Long-Term Investment, Growing Alongside Thailand’s Economy
Mr. Hidefumi Fujii, Managing Executive Officer of Panasonic Energy Co., Ltd., stated that Panasonic Energy purses “two-pillar management” driven by In-vehicle and Industrial/Consumer businesses. In 2024, the company recorded total revenue of ¥873.2 billion (approximately THB 178 billion), with 55% derived from the In-Vehicle Business and the remainder from the Industrial&Consumer Business 45%. Panasonic Energy currently operates 21 manufacturing plants worldwide, with Thailand recognized as one of the most strategically important production bases in the dry battery business.
“The decision to establish Thailand as our first manufacturing base outside Japan in 1961 marked a critical milestone in Panasonic Energy’s post–For 65 Years, we have remained committed to long-term investment, continuous development, capacity expansion, advanced manufacturing technology, product innovation, and the elevation of operational standards to global benchmarks. As a result, Thailand has evolved beyond a domestic production base to become a strategic hub supporting global exports,” Mr. Fujii said.
Thailand as One of the Strategic Areas for the Battery Business
Mr. Atsushi Anzai, Managing Director of Panasonic Energy (Thailand) Co., Ltd., explained that since establishing operations in Thailand as National Thai Company (NTC) since 1961.the company has achieved numerous milestones—beginning with manganese battery production and later expanding into a wide range of electronic products. In 1996, operations were separated as Matsushita Battery (Thailand) Co., Ltd., followed by the launch of alkaline battery production in 2000 and the renaming to Panasonic Energy (Thailand) Co., Ltd., in 2008.
A significant milestone was reached in 2020 with the launch of Panasonic Energy’s Southeast Asia distribution system, designating Thailand as its regional headquarters. By 2025, the company had cumulatively produced more than 20 billion dry batteries, exporting to over 40 countries worldwide.
Today, Thailand’s role has advanced from a “manufacturing base” to a Strategic global manufacturing and APAC sales bases for Panasonic Energy’s dry battery global operations. Over the past 65 years, the company has played a vital role in driving Thailand’s economy through direct and indirect employment, sustained domestic investment, technology and knowledge transfer, workforce skill development, and the strengthening of local manufacturing and supply chains. These efforts have enabled Panasonic Energy to maintain its position as Thailand’s leading dry battery brand, with No,1 market share1.“Produce To Reduce”: A Sustainability Commitment to Thailand and the World
Beyond its strong business performance, Panasonic Energy (Thailand) Co., Ltd., continues to lead the industry in environmental responsibility under its “Produce to Reduce” philosophy—delivering high-quality products while minimizing environmental and social impact. Guided by its mission of Create happiness in our daily lives, create harmony with the environment, the company is committed to manufacturing and distributing safe, reliable products that customers can trust.
Its manufacturing facilities have consistently achieved internationally recognized certifications in quality, safety, and environmental management. In 2023, Panasonic Energy (Thailand) became the first carbon-neutral factory in Thailand, certified by SGS Thailand Co., Ltd., reinforcing its leadership in sustainable manufacturing.
This philosophy is embedded throughout the entire value chain, including the production of long-lasting, high-performance batteries to reduce waste, the elimination of hazardous substances (0% Lead Mercury and Cadmium Added),, the use of paper-based packaging to reduce plastic consumption, and the implementation of battery recycling initiatives aligned with circular economy principles. In 2025, the company expanded its battery collection network to more than more than 1,060 locations nationwide, successfully recycling over 700,000 used batteries.
Global Market Continues to Grow, Extending Thailand’s Success Model Across ASEAN
Mr. Shinya Yoshida, Director of Sales and Marketing at Panasonic Energy (Thailand) Co., Ltd., stated that demand for dry batteries in the Asia Pacific region continues to grow, driven by expanding emerging economies and increasing usage of remote controls in both households and the rapidly growing hospitality sector, all of which require reliable, high-quality power sources. The APAC region represents a strategic market, with annual demand around 3 billion batteries2.
In Thailand, annual dry battery demand is estimated at approximately 320 million units2, with Panasonic batteries holding No,1 market share1. This leadership is supported by a comprehensive distribution network across traditional and modern trade channels nationwide, reinforcing Panasonic Energy’s competitive advantage in product quality, safety standards, sustainability, and strong brand trust built across generations over the past 65 years—alongside a long-standing and growing distributor partnership network.
Looking ahead, the company has set mid-term growth objectives to extend Thailand’s proven business model to other ASEAN markets, with Southeast Asia remaining a core strategic region.
Panasonic Energy (Thailand) Co., Ltd., aims to achieve a Global Total Compound Annual Growth Rate (CAGR) of 5% through 2030.
From 65 Years of Leadership to Sustainable Growth for the Future
As it marks its 65th anniversary, Panasonic Energy (Thailand) Co., Ltd., reaffirms its commitment to becoming an indispensable organization within Thai society, with a stable and lasting presence over the next 10, 50, and 100 years. The company remains focused on improving quality of life through product innovation, community engagement, and responsible environmental stewardship.
“In this era of energy transition, Panasonic Energy (Thailand) Co., Ltd., is not solely focused on maintaining leadership in the dry battery industry. Our ambition is to play a key role in shaping a sustainable global energy future. Thailand will continue to serve as a core strategic base—an innovation hub that combines advanced Japanese technology with the capabilities of local talent here in Thailand and industrial ecosystems to drive strong, long-term, sustainable growth,” Mr. Anzai concluded.
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