Srinanaporn Marketing Public Company Limited (SNNP) reported sales revenue of THB 4,250.2 million for the first nine months of 2025 (9M/2025), a decrease of 2.0% compared to 9M/2024. In 3Q/2025, sales revenue was THB 1,376.7 million, a decrease of 0.8% from 2Q/2025, and a decrease of 0.9% compared to 3Q/2024, mainly due to the slowdown in Thailand’s economic recovery in 2025, pressure from the U.S. retaliatory tariff measures, and a decline in Chinese tourists which have weighed on overall consumption recovery. In addition, beverage sales softened due to seasonal factors and prolonged heavy rainfall.
Mr. Wiroj Wachiradechkul, Senior Deputy Managing Director of Domestic Business, Srinanaporn Marketing Public Company Limited (SNNP), Thailand's leading beverage and snack product manufacturer, revealed that for Domestic sales continued to increase steadily, supported by strong sales from core products and continuous marketing activities that expanded the customer base. Meanwhile, overseas sales decreased due to global economic pressure, floods in northern Vietnam, and rising tensions along the Thai-Cambodian border.
For 9M/2025, net profit attributable to owners of the parent was THB 429.8 million, a decrease of 11.0% compared to 9M/2024. In 3Q/2025, net profit attributable to owners was THB 129.6 million, a slight decrease of 0.2% from 2Q/2025. The lower net profit was primarily due to higher marketing and promotional expenses planned in advance to enhance brand recognition among Gen Z consumers, expand new customer segments, and strengthen the Company’s market leadership in the snack and ready-to-drink jelly segments.
Looking ahead to the final quarter of 2025, the peak season for the snack market, SNNP expects the government’s “Khon La Khrueng Plus” stimulus program to help stimulate domestic consumption and further enhance the Company’s sales momentum.
Regarding marketing strategy, SNNP continues to develop and plan for the introduction of new products, along with implementing integrated marketing communications and brand awareness campaigns on an ongoing basis. At the same time, the Company continues to strengthen its distribution network across all channels to expand market reach and ensure comprehensive access to target consumers.
In addition to being a leading manufacturer of beverages and snack products in ASEAN, SNNP is committed to operating its business sustainably as a Good Corporate Citizen, guided by strong principles of good corporate governance across all dimensions which are economic, social, and environmental (ESG). This commitment is reflected in the Company’s achievement of a Five Star or “Excellent” CG Scoring for the third consecutive year in 2025, demonstrating confidence in our governance practices. Moving forward, the Company remains determined to develop new high-quality products to offer consumers greater variety and is confident that SNNP’s overall performance will continue to grow strongly and sustainably.
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