VGI Public Company Limited, the leader in Offline-to-Online (O2O) marketing, has teamed up with PANDO, a leading electronic and e-commerce brand from China, to launch the PANDO x PET Creators x VGI Media campaign. This collaboration marks a new milestone in the pet product industry by harnessing the influence of popular Pet Creators to showcase pet lifestyles while demonstrating the functionality of PANDO products. The campaign amplifies cuteness across VGI’s digital screens throughout BTS SkyTrain stations, creating a seamless online-to-offline brand experience.
The campaign’s highlight features fluffy creators giving real-life product reviews, engaging audiences on their online platforms while extending their charm to VGI screens. Commuters and passersby will be captivated by the adorable presence of beloved pet influencers, including Chap from @chapowtheaorld, Noodmi Family, Mali The Samoyed,
and Y Family—each showcasing must-have PANDO items that make pet care easier and more enjoyable.
Chap from Chapowtheaorld introduces the PANDO Automatic Cordless Pet Water Fountain 3.5L PANDO Pet Fountain, turning hydration into an innovative communication channel for cats! This fresh perspective sparks a fun concept—flowing water as a universal signal for feline friends across different homes. Get ready, cat lovers—Chap is inviting all kitties nationwide to join this new water-powered connection. The Noodmi Family demonstrates the PANDO Pet Dryer Room PD65 Pet Dryer, a game-changer in pet grooming. With gentle airflow and quiet operation, this innovative dryer minimizes stress for cats, making fur drying a breeze. Mali The Samoyed showcases the PANDO Pet Hair Trimmer
4 in 1 Pro, a complete grooming solution for precise trimming and shaping. The ultra-quiet motor ensures a stress-free experience, keeping furry friends looking their best. Y Family presents the PANDO G1 Pet Grooming Vacuum Kit, an all-in-one grooming tool with built-in vacuum suction to minimize loose fur and dust, keeping homes cleaner while making pet care effortless.
With Pet Creators gaining traction, brands leverage their high engagement to connect naturally with target audiences. This campaign integrates Creators + Brands + OOH Media for 360-degree exposure, seamlessly linking online buzz
to VGI’s BTS digital screens. Through interactive content, engaging activities, and QR code discounts, consumers can effortlessly connect with the brand across digital and physical spaces. This is a prime example of Online-to-Offline Marketing driving engagement and conversions. Stay tuned for more exciting brand collaborations transforming
OOH media into a pet lovers' playground.
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