Bangkok, March 26, 2026 – Card X Company Limited (CardX), a credit card and personal lending provider under the SCBX Group, said it is undertaking a comprehensive review of its business plans and strategic priorities in response to the ongoing global energy crisis and heightened macroeconomic uncertainty. The company said the review is aimed at ensuring operational resilience amid continued volatility, while maintaining disciplined risk management and ongoing excellent customer support.
CardX expects economic pressure on Thailand to intensify during the second quarter of the year, with any recovery likely to be gradual and potentially extending through the end of the year. The outlook reflects lingering structural effects from elevated energy costs, which continue to weigh on cost of doing business, inflation, household income growth and employment conditions—areas that were already under strain prior to the crisis. Manufacturing, logistics and transportation, and tourism, which account for a significant share of country and CardX’s customer base, are expected to face particularly pronounced headwinds.
Ms. Hataiporn Jirajariyavech, Chief Financial and Strategy Officer of Card X Company Limited (CardX), said the company views the energy crisis as a real challenge with prolonged impact to the real economy. “CardX does not consider the current energy crisis to be a short-term disruption,” she said. “Even after geopolitical conflicts subside, higher cost structures, weaker household incomes and more fragile labor market conditions are likely to persist for several months. In this environment, financial discipline is imperative for both financial institutions and customers navigating increased economic uncertainty.”
CardX had a solid business momentum in the first quarter of the year. New credit card acquisitions increased by more than 30% year-on-year, while the number of new customers for CardX Speedy Cash, the company’s cash card personal loan product, more than doubled compared with the same period last year. The growth reflects structural readiness following the successful migration to a new core banking platform, the integration of SCB WEALTH credit card portfolio, enhancements to sales and service processes, and more sophisticated use of data analytics across the SCBX Group.
Digital engagement also continued to strengthen, with rising adoption of the CardX mobile application. The platform improves service efficiency across key touchpoints, including product applications, credit limit adjustments, and the management of promotional privileges, supporting more effective long-term customer engagement.
Ms. Hataiporn added that while CardX has made significant operational progress, the prevailing economic environment will inevitably have an impact on the business. “We are therefore reviewing our business plans with caution and discipline, while continuing to prioritize customer care—particularly for customers with strong credit histories and long-standing relationships within the SCBX ecosystem,” she said.
To help mitigate the impact of high living costs during a period of elevated economic volatility, CardX has introduced targeted promotional campaigns, including discounts and cashback offers for energy-related spending, transportation and electric vehicle usage, alongside ongoing Pay Day and Double Day campaigns. The company is also continuing to develop new loan programs and products, with phased launches expected from early in the second quarter and throughout the second half of 2026.
For customers beginning to experience liquidity pressures, CardX said it has established dedicated support teams and is offering flexible repayment restructuring options aligned with customers’ repayment capacity. These measures are designed to help customers navigate the current economic environment while safeguarding the overall quality of the company’s loan portfolio over the longer term.
ไม่มีความคิดเห็น:
แสดงความคิดเห็น