Advancing Marriott Bonvoy’s hyper-local strategy, this new collaboration invites Thai music fans to enjoy a series of meaningful, money-can’t-buy experiences at hotels in the Thai capital
(L-R) ETC.—one of Thailand’s most popular pop, R&B, and soul bands; Sky Suite at Bangkok Marriott Marquis Queen’s Park
Bangkok, Thailand: June 24, 2026 – Marriott Bonvoy, Marriott International’s award-winning travel program, continues to energize Thailand’s entertainment scene and inspire its members with the launch of a new hyper-localized activation that will give fans exclusive access to ETC., one of the kingdom’s most popular music acts. This collaboration reflects Marriott Bonvoy’s evolution from a traditional loyalty programme into an inspiring platform that connects members with the passions and lifestyle experiences they love through Marriott Bonvoy Moments.
Hailing from Chiang Mai, ETC. have gained a huge following for their unique blend of soul, funk, jazz, R&B and Thai pop. Now, in partnership with Marriott Bonvoy, they are embarking on the “ETC. Chuan Ma Jam Music Series Presented by Marriott Bonvoy” – five highly intimate, money-can’t-buy events that will offer the chance for Marriott Bonvoy members to get up-close with the band at five world-class hotels in Bangkok.
According to the Loyalty Trends Report 2026 by Marriott Bonvoy, travelers across Thailand and Asia Pacific are increasingly prioritizing both value and experiences. Members are seeking loyalty programs that provide tangible benefits and curated experiences aligned with their personal interests. Music remains one of the key passion points among members in Thailand and across the Asia Pacific region, so this exclusive tie-in with ETC. is a natural extension of Marriott Bonvoy’s experience-led engagement strategy.
From July 2026 to March 2027, ETC. will come together with special guest acts for live shows in some of the Thai capital’s most stylish venues – including stunning rooftop suites, elegant alfresco gardens and vibrant urban bars. Each of these behind-the-scenes experiences will let 20 lucky Marriott Bonvoy members, along with their plus-ones, will enjoy front-row seats to private performances, live recording sessions, fun sing-alongs, and photo opportunities with the band. Accompanied with gourmet light bites and refreshments, these are unmissable occasions for ETC. fans – and all music lovers.
This member exclusive music series starts on July 20, 2026, with EP.01 – a live show at Bangkok Marriott Marquis Queen's Park’s Sky Suite – a spectacular rooftop sanctuary with a private garden and panoramic skyline vistas. Then on August 31, EP.02 moves to Bangkok Marriott Hotel The Surawongse, where guests will be invited to join ETC. at The Garden at Surawongse, the hotel’s neoclassical social space, for an up-close event that feels deeply personal. On November 10, EP.03 will see ETC. bring its distinctive sound to the bold and playful Moxy Bangkok Ratchaprasong, staged in the stylish, upbeat surroundings of the Library + Plug-In room. Le Méridien Bangkok’s art-inspired Atelier Hall will then set the scene for EP.04 on January 19, 2027, with an event that blends creativity, culture and contemporary charm. Finally on March 16, ETC. fans can feel the pulse of the city with EP.05 at R Bar, the high-energy lounge at Renaissance Bangkok Ratchaprasong Hotel.
Only 20 packages are available for each of the five “ETC. Chuan Ma Jam Music Series Presented by Marriott Bonvoy” events in Bangkok, with bids starting from 25,000 Marriott Bonvoy points. Each package includes entry for two people — the member and their plus-one. Members can bid for these exclusive Moments and find out more at: https://moments.marriottbonvoy.com/moments/collection/1178
“Thai travelers today are looking for more than traditional stay benefits. With Marriott Bonvoy, our members can enjoy exclusive experiences tailored to their unique motivations and passions. By collaborating with ETC., one of Thailand’s most popular music acts, we are creating relevant, tailored, one-of-a-kind moments that match our local members’ unique lifestyle needs,” says Brad Edman, Market Vice President – Thailand, Cambodia, Laos&Myanmar, Marriott International.
This latest collaboration with ETC. follows the successful Marriott Bonvoy x Bangkok Music City activation in March 2025 and the Nylon x Siam Music Fest campaign in December 2024, which invited fans to enjoy listening parties with Thai pop star WIM.
Today, Marriott Bonvoy’s portfolio features more than 30 hotel brands across over 10,000 destinations worldwide, connecting travellers with the people, places, and passions they love through transformative travel and lifestyle experiences spanning music, sports, dining, arts, culture, and more.
For more information about Marriott Bonvoy Moments and to book a one-of-a-kind experience, please visit moments.marriottbonvoy.com.
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