Thai Airways International Public Company Limited (THAI) held a press conference “ROP: The New Chapter Begins” to announce the enhancement of its frequent flyer programme, Royal Orchid Plus, marking a new chapter for the membership programme with greater flexibility and value. THAI introduced new benefits, technologies, as well as special offers designed to meet the diverse needs of members throughout every step of their journeys. The new benefits were officially unveiled by Mr. Chai Eamsiri, THAI Chief Executive Officer, and Mr. Kittiphong Sansomboon, THAI Chief Commercial Officer, together with THAI’s business partners.
Mr. Eamsiri stated, “This enhancement of Royal Orchid Plus represents another important milestone in THAI’s ongoing development of the customer experience. We are committed to creating value beyond travel through benefits that meet members’ needs, while continuously advancing our technology and services to build long-term engagement and trust among our members.”
Mr. Sansomboon said, “Over the past 33 years, the Royal Orchid Plus frequent flyer programme has continued to evolve. This latest enhancement focuses on enabling members to use their miles with greater flexibility, better value, and maximum benefit through ROP Smart Miles Pay and ROP Smart Miles Pay Lite, making mileage usage easier and more aligned with today’s travel behaviour.”
ROP Smart Miles Pay offers greater flexibility in paying for THAI tickets. Royal Orchid Plus members may choose to pay for tickets using a combination of cash and accrued miles, or use accrued miles to cover the full ticket fare, excluding taxes and fees, with instant seat confirmation. Members can select the ROP Smart Miles Pay option via www.thaiairways.com and determine the number of miles to use. They will also continue to earn miles based on the booking class of the respective flight.
Starting from 13 July 2026, Royal Orchid Plus will introduce a new option, ROP Smart Miles Pay Lite, for members who wish to use accrued miles in place of cash when purchasing tickets for THAI flights departing from Bangkok. Designed to allow members to use double the miles required under the standard award ticket redemption chart, this option can be used to purchase tickets in Business Class (booking class Z), and Economy Class (booking class T), under the specified terms and conditions. Members will receive instant seat confirmation and continue to earn miles from their journeys, offering greater flexibility for every travel plan.
In addition to expanding options for mileage usage, THAI has further developed its membership ecosystem through Royal Orchid Holidays (ROH) platform, which connects travel services, hotels, tourism activities, and benefits from business partners. This enables members to use their accrued miles in a wider way while supporting the future growth of the membership programme.
For members seeking elevated experiences, the ROP Experience programme offers a curated selection of special activities throughout the year in collaboration with chefs, artists, hotels, restaurants, and leading partners. Members may use accrued miles to redeem discounts or as cash equivalent to participate in activities under specified terms and conditions. This reflects THAI’s commitment to creating value for accrued miles beyond travel rewards.
In addition, Royal Orchid Plus has introduced new benefits under the concept of “New Chapter Begins”, including:
• New Criteria – Easier to qualify: More flexible membership tier qualification criteria to better reflect diverse travel behaviours, making it easier for Platinum, Gold, and Silver members to earn qualifying miles to upgrade or retain their status. This will take effect from 5 August 2026.
• New Rewards – Earn more: Special bonus miles for members who earn qualifying miles according to the specified criteria within each calendar year, starting from 1 January 2027.
• New Benefits – Elevated Privileges: Additional member benefits, such as dedicated check-in counters at Suvarnabhumi airport for Silver members and complimentary Wi-Fi for members of all card tiers.
• New Digital Security – Enhanced Account Access: Enhanced member data security through the transition from a 7-digit to a 10-digit membership number to support future membership base growth. The programme will also upgrade password standards, introduce email verification, and require each member to use a unique email address. Effective from 5 August 2026.
Furthermore, THAI will build on the success of its Junior Sky Explorers mascot by launching a special collection of 4 luggage tag designs for Royal Orchid Plus members aged 2–12 who hold Silver, Gold, or Platinum status. THAI also plans to further expand benefits for young members in the future.
To celebrate the launch of this new chapter of Royal Orchid Plus, members who download THAI Mobile application from today until 31 July 2026 will receive 330 bonus miles.
For more information, please visit website or contact the Contact Center at +66 (0) 2 356 1111
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