Bangkok, 4 March 2026 — Lalamove, the on-demand delivery and ride-hailing platform, kicks off the year with a major move by unveiling one of Thailand’s hottest artists “Jeff Satur”, as its newest brand ambassador. Alongside the announcement, the company launched its flagship campaign “The Real Deal” aimed at expanding its user base among younger generations and fans nationwide, while reinforcing its leadership in professional delivery and ride-hailing services.
As Thailand’s digital lifestyle continues to accelerate, consumers increasingly expect services that are fast, flexible, and available on demand. This shift is driving greater adoption of all-in-one platforms that combine services such as delivery and ride-hailing in one app ecosystem—reflecting how people now manage daily errands, urgent needs, and mobility through mobile-first behaviors.
Mr. Ben Lin, Managing Director of Lalamove Thailand, said, “Introducing Jeff Satur as our Brand Ambassador marks an important step as Lalamove continues to strengthen our connection with consumers and reinforce our brand message with a familiar face that resonates with the new generation. Under ‘The Real Deal’, we aim to be a trusted everyday partner in both on-demand delivery and ride-hailing —delivering speed, simplicity, and reliability for consumers across all lifestyles.”
A key highlight of the campaign is Lalamove’s new TVC starring Jeff Satur as the “Lala AI Commander.” Set in a simulated command center, the film showcases how the Lalamove app processes data to deliver fast, reliable service—matching the most suitable vehicle to each mission and fulfilling orders with ease through nine vehicle types tailored to diverse needs. It also highlights additional features such as Multi-Stop Delivery, real-time tracking, and driver partners who are professional and attentive, with additional service including door-to-door service—ensuring safety and delivering peace of mind every time users choose Lalamove.
Experience the mission of “Lala AI Commander” today through the full TVC at https://www.facebook.com/
Jeff Satur added, “I’m truly honored to be part of Lalamove, especially as I’ve been a customer for a long time. I’ve used the service many times for deliveries because it fits my lifestyle and everyday needs—especially when something is urgent, I can request a delivery right away. The driver partners are also kind and service-minded, which always leaves a great impression. Every time I use Lalamove, I’m convinced they’re the real deal.”
To celebrate the campaign launch, Lalamove is offering special promotions for new users who enter the code “LALAJEFF” from 4–31 March 2026:
- Lalamove Ride: 100% off* (max THB 125 for cars and THB 45 for motorbike)
- Lalamove Delivery: 50% off* (max THB 100 for trucks and THB 50 for cars)
Enjoy fast, simple, and reliable service with “The Real Deal” on the Lalamove app, available on iOS and Android: https://lalamove.onelink.me/
*Terms and conditions apply.
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