Koala’s March continues to reinforce its image as a beloved brand for all generations, inviting families to create wonderful memories together from April 25th to May 4th 2026 at “Koala’s March Land.” Thai Lotte, the producer and distributor of Koala’s March, has transformed over 900 square meters at M Grand Hall, G Floor, The Mall Lifestore Bangkapi, into “UPMOOD LAND” – March-kun’s warm and inviting fantasy village – under the concept of “Spice Up Your Mood, Boost Your Happiness with Koala’s March.” Featuring 10 fun-filled zones, the event offers enjoyable activities, delicious treats, and dedicated spaces for children. The opening day welcomed the families of
Beam and Oil, along with their two sets of twins, Thee & Phee and Aiwa&Anya, who joined the celebration and shared heartwarming moments in the magical world of Koala’s March.
The highlight of the event, beyond the eye-catching “Koala’s March Land” theme that attracted crowds, was the transformation of the activity area into “UPMOOD LAND,” a lively play space filled with vibrant colors, brightness, and beloved characters. March-kun, Waltz-chan, and their friends brought smiles to visitors throughout the day. The event also featured a variety of Koala’s March products, giving fans the opportunity to feel even closer to Koala’s March’s delightful world.
The “Koala’s March Land” activities were filled with fun, from playing and tasting to photo-taking and creating unique, only-one-in-the-world souvenirs. The atmosphere throughout the event was brimming with smiles for the whole family – children, parents, and even photography enthusiasts seeking charming spots to capture lasting memories. The event’s appeal also lies in its thoughtful details, with small gimmicks designed to let attendees take home meaningful keepsakes from each activity zone. These include photos, videos, premium merchandise, and adorable, officially licensed DIY collectibles. “Koala’s March Land” is more than just an event that delivers joy. It creates special moments that will remain in the hearts of attendees for a long time.
Sadafumi Matsushita, Managing Director of Thai Lotte Co., Ltd., said, “We want Koala’s March Land to be more than just an event; it’s a space of happiness where families can spend meaningful time together under the concept of ‘Boost Your Happiness with Koala’s March.’ We aim to transform the world of Koala’s March into a real-life experience where attendees can play, taste, create, and take-home lasting memories. Because, for us, the charm of Koala’s March isn’t just in its taste, but it is also about moments of laughter and fun where families can spend time together.”
Voralak Tulaphorn, Chief Marketing Officer of The Mall Group Co., Ltd., said, “The Mall Lifestore Bangkapi aims to be a space that connects every aspect of family lifestyle, and “Koala’s March Land” clearly embodies this vision. Bringing together photo opportunities, children’s activities, hands-on workshops, and entertainment experiences all in one place, the event offers something for everyone. We believe it will serve as yet another joyful space where families can share smiles and create special moments together this summer.”
Spice up your mood and enjoy every moment at UPMOOD LAND
“Koala’s March Land” features 10 signature zones inspired by the 5-sense experience concept – sight, taste, smell, sound, and touch. It invites families to gradually explore the world of March-kun, discovering each corner step by step while enjoying experiences that are fun, heartwarming, and filled with memorable moments to take home.
1. Welcome Gateway: A portal connecting the outside world to the fantasy village ‘Upmood Land,’ inviting everyone to boost happiness from the very first step. The starting point of your journey into the world of Koala’s March.
2. Landmark Tower: The highlight of the event. It is a striking, 7-meter-tall tower with fiberglass model of March-kun, offering 360-degree photo opportunities. It stands as a must-visit landmark for everyone to check in and capture memorable moments.
3. March-Kun Cozy Collection House: A photo corner featuring a cozy, simulated living room decorated with adorable, officially licensed Koala’s March premium items. Customers can collect points by using the codes inside the Koala’s March boxes to redeem rewards via LINE: @Koalas-March. Everyone is allowed to experience the premium items in person before redeeming them digitally.
4. March-Kun’s Happy Store: A place to shop for souvenirs and receive happiness coupons before exploring the Koala’s March Land and participating in various activities.
5. Interactive Dance: Children are invited to dance with 3D March-kun on a giant LED screen using a motion sensor system, while enjoying the new Koala’s March song. Attendees can scan a QR code to download a 15-second video to share immediately.
6. Café on Wheels: Parents and children can DIY and create their own soft-serve ice cream with Koala March biscuit and toppings, creating fun moments through hands-on activities.
7. Game Zone: Two mini-game stations, including a concentration-building wire maze game and a coin-dropping lucky game, available to play for free, the winner will get Koala’s March sampling to take home.
8. Mega Fun-Land (Coupon Zone): A large fun kingdom for children 100-140 cm tall, packed with developmental play equipment such as a color-changing jump floor game that challenges children’s wit, a giant ball pit, a slider, and an inflatable dome.
9. DIY Comfort Blanket (Coupon Zone): A special premium item that allows families to send their own photos to be heat-transferred onto a Koala’s March family-themed blanket, creating a one-of-a-kind souvenir.
10. Koala’s March Art Studio: A creative relaxation corner for coloring pictures of March-kun, along with a service to apply temporary tattoos of March-kun and Waltz-chan in various poses.
“Let’s spice up your mood and boost your happiness” in the fantasy world of “Koala’s March Land” from April 25th to May 4th at M Grand Hall, G Floor, The Mall Lifestore Bangkapi. For more details, please log on to Facebook: Lotte Koala's March.
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