ICONSIAM, a global landmark on the banks of the Chao Phraya River, reinforces its position as a Global Experiential Destination committed to continuously creating world-class phenomena. In a landmark collaboration with ROSYDOEDIANTOYS, the popular designer toy IP brand founded by renowned Chinese superstar Zhao Lusi (ROSY ZHAO), ICONSIAM debuts the world’s first-ever “Stay Romantic Pop Up.” The event showcases an exclusive lineup of limited-edition collections, offering fans a rare up-close experience at Charoen Nakhon Hall, M Floor, ICONSIAM, from today through 17 May 2026.
To celebrate the global debut of the “Stay Romantic Pop Up,” ICONSIAM and ROSYDOEDIANTOYS hosted a grand opening event on 6 May 2026. The event featured special guest Baifern Pimchanok Luevisadpaibul, who joined the ribbon-cutting ceremony and toured the exclusive collections inside the pop-up. This special collaboration marks a significant milestone for Thailand’s retail and lifestyle industry, seamlessly blending contemporary culture with a world-class shopping experience. It is also the first time in Thailand that ROSYDOEDIANTOYS unveils its special “Stay Romantic” collection, which redefines the essence of romance through its distinctive design identity. The launch is expected to spark a strong “must-experience, must-collect” trend among fans and collectors, while reinforcing ICONSIAM’s role as an international platform connecting global brands, artists, and cultures with Thai consumers and visitors from around the world.
Inside the “Stay Romantic Pop Up,” fans of ROSYDOEDIANTOYS, art toy lovers, and visitors from across the globe can immerse themselves in a unique experience that blends pop culture, art toys, and retail innovation. The creatively designed space transforms Charoen Nakhon Hall into a new must-visit check-in landmark in the heart of Bangkok, where visitors can stroll, take photos, and fully immerse themselves in the enchanting universe of ROSYDOEDIANTOYS.
Don’t miss the chance to experience the charm and romance in the world of ROSYDOEDIANTOYS, and collect exclusive limited-edition items at the “Stay Romantic Pop Up,” from today to 17 May 2026 at Charoen Nakhon Hall, M Floor, ICONSIAM. For more information, please call 1338 or visit Facebook: ICONSIAM.
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